Within a framework provided by "Factory" and "TOPSIM-E-Commerce"corporate strategic planning simulation, participants will be grouped into four teams, each representing one company. In each team, the members, acting as the management of their respective company, will compete with other companies (i.e.: with the other teams) in simulated market conditions.

The focus will be upon acquainting team members with the decision-making processes linked to all areas of company-related activity. Participants will be able to experience true-to-life market conditions and thereby gain effective knowledge about competing in the E-Commerce market. Special consideration will be given to aspects such as price strategy; customer and competition analysis; purchasing planning; promotion; breakeven analysis with regard to product range decisions; planning and development of IT, call center, and logistics capacities; development of E-Commerce strategies and business plans; shareholder value concepts