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Lecture
European Business





Learning objectives
Seminar participants will gain a deeper understanding of European and international business. At the same time they will improve their verbal and written presentation skills in English through discussion, oral presentations, teamwork, and preparing written reports. Participants can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express themselves fluently and spontaneously without much obvious searching for expressions. Can use language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices.

Content


Historical background


The single market


European industry


Economic integration in an enlarged EU and within Germany


Management and marketing in different cultures


Intercultural communication


The economic situation and business cultures of states applying for EU membership


The EU in competition with the USA and Japan


The EU, Asia and developing countries


Ethical dimensions of international business.



Lecturedetails





SWH4
ECTS4
Language


Hochschule Ulm
89075 Ulm
infohs-ulm.de





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© May 2012