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Vorlesung
The Digital Economy





Lernziele
Seminar participants will gain an understanding of the digital economy. At the same time they will improve their verbal and written presentation skills in English through discussion, oral presentations, teamwork, and preparing written reports. Participants can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express themselves fluently and spontaneously without much obvious searching for expressions. Can use language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices.

Inhalt


Historical perspective on waves of technological change: industrialisation, railways, electric power and cars; the digital revolution


Major characteristics of the digital economy: measuring the digital economy; the productivity paradox; skills in the digital age; research and innovation capacity; globalisation


Digital business and e-management; B2B and B2C; digital delivery of goods and services


Prospects




This seminar corresponds to level C1 of the Common European Framework.



Details zur Vorlesung





SWS4
ECTS4
Sprache


Hochschule Ulm
89075 Ulm
infohs-ulm.de





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© Mai 2012